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Customer-Journey Mapping: 10 Tips For Beginners

by on 5 November, 2012

Customer-Journey Mapping: 10 Tips For Beginners | CustomerThink.

via Customer-Journey Mapping: 10 Tips For Beginners | CustomerThink.

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From → Research

One Comment
  1. Tip 10 says avoid ‘Paralysis by Analysis’ also need to be careful that Customer Journey Mapping may need some statistical back up to avoid over reacting or engineering to an ‘abnormal’ customer journey (opposite being Extinct by instinct). See previous post https://researchbcc.wordpress.com/2012/10/23/between-paralysis-by-analysis-and-extinction-by-instinct-ann-langley-1995/

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