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Which segmentation model should I use?

by on 8 January, 2013

If you are wondering which segmentation model is right for your organisation, or just interested in finding out more about them, then you may find the following useful.

Birmingham City Council, in collaboration with Insight rePublic, produced a report ‘An analysis and commercial review of geodemographic classifications within the West Midlands (2010), which provides in-depth analysis of three key segmentation products – Acorn, Mosaic Public Sector, and OAC.

A ‘top ten tips‘ guide also accompanies this work, to help public sector organisations when making the decision to purchase and use segmentation data.

 

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One Comment
  1. Interesting – the report suggests scope for councils to collaborate to procure this info more cost-effectively. Did that idea get anywhere?

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