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Pinterest in the Public Sector

by on 14 January, 2013

ReachThePublic have posted a number of ideas on how government could use Pinterest, an online social media ‘pinboard’ site of pictures and graphics, including:

  • Cities can post cool pictures of police cars, fire trucks, new civic buildings, historic homes, interesting artwork or architecture in the city hall.
  • County parks, nature preserves and fairs are great places for photos…..
  • ….Elected officials post pictures of ribbon cutting ceremonies, important business developments, meetings with important people and much more.
  • Tourism boards have more amazing pictures than anyone I can think of. Post away…..
  • ….History centers, museums and archives are sitting on a treasure trove of America’s past. People love images of the way things used to be….
  • ….Do you create interesting graphics for reports you create? Post the graphics and link it back to the reports on your website.

The effectiveness of Pinterest for UK public sector is untested – it is a picture-driven site, and US dominated – but there may be potential scope for public sector organisations to use it as a promotional/informational tool in the future.


From → Web research

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