Skip to content

Smartphone owners more likely to read emails than make calls: stats

by on 18 January, 2013


“Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.

The 2013 Digital Publishing Report, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.

…..Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).

…..The report also offers an interesting comparison of the most common shopping activities carried out on smartphone and tablet.

Browsing products and comparing prices are the most popular activities on both devices, but tablet users are twice as likely to make a purchase.

In contrast, smartphone shoppers tend to use their device for researching product information rather than actually making a purchase.”

Data/Text Source:


From → Customer Insight

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: