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Successful public service design must focus on human behaviour (The Guardian)

by on 31 January, 2013

David Halpern, Director of the Behavioural Insight Team at the Cabinet Office, discusses in The Guardian how subtle changes in the way public services communicate with citizens can yield significant results.

http://www.guardian.co.uk/public-leaders-network/2013/jan/17/public-service-design-human-behaviour

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