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Lessons from the Obama Campaign – Re-thinking Opinion Research

by on 27 February, 2013

From CustomerThink:

“I’ve argued for years that traditional views about sample size are based on out-moded techniques where survey data ISN’T married to behavioral data. Marrying online survey data to behavioral data fundamentally changes and opens up the research program; largely invalidating traditional thinking about sample size….

…Dashboarding and reporting around customer attitudes is the next frontier for Enterprise Intelligence and presents unique opportunities to dramatically improve the enterprise-wide understanding of customer’s and drivers of choice.”

Read the rest of the article here.


From → Web research

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