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41% of email is now opened on mobile devices… (Econsultancy article)

by on 4 March, 2013

email

“The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.

The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%…..

….A recent survey from Nielsen found that 68% of UK smartphone owners used their device to check email in the previous 30 days. Only text messaging was more popular (92%), while using the mobile web (66%) and social networking (63%) achieved similar results.”

Click here to read the full Econsultancy article.

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