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‘3 Days Booze Free’ Awareness Campaign

by on 22 March, 2013

Birmingham Drugs & Alcohol Team (DAAT) carried out a street level awareness raising campaign on behalf of Birmingham East and North Primary Care Trust, using Customer Knowledge insight for more targeted marketing in the key wards and constituencies.

Customer Knowledge’s role was to recommend the best places in the key areas to find the target audience – e.g. supermarkets, neighbourhood offices –  at street level.

See link for more information

Social Marketing DAAT – Case Study

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