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It’s not customer feedback if it didn’t come from the customer (CustomerThink)

by on 29 October, 2013

CustomerThink post on how customer feedback can also be about getting feedback from actual customers: 

“The problem is that without getting your hands dirty and talking to customers, you are limited to information available on your own side of the customer experience. Customer experiences, like any other kind of story, have (at least) two sides: the customer’s side and the company’s side. Even with perfect records of the entire interaction, you only have the company’s side of the story.”

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From → Customer Insight

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